37
Tequila’s Rising Sun
While the Margarita continues to drive tequila con- sumption, there is much more to the category, with new products and prestigious upscale expressions brightening the market.
By Kate Strandness 45 50 Craft Beer Continues
Hot Streak Locally, regionally and nationally, non-mainstream brews are moving up the charts in the U.S. market.
By Lew Bryson 50
Selling Champagne Today From the champagne houses to importers and
retailers, everyone is coming up with creative ways to move champagne from a special occasion beverage into everyday life.
By Cynthia Sin-Yi Cheng 45 54
Retailer Wine Selections The Beverage Dynamics National Retailer Wine
Panels recommends a lineup of top quality/value wines for summer drinking.
By Richard Brandes 60 departments
Editor’s Note . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8 FYI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10 Retail Education . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14 On The Shelf . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .64 Marketplace . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .65 Advertisers’ Index . . . . . . . . . . . . . . . . . . . . . . . . . . .66
6 • Beverage Dynamics • www.beveragedynamics.com • May/June 2011 60
Call For Entries The 27th Annual Beverage
Dynamics Advertising & Promotion Awards Competition.
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