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JUNE 2014
Shake Up Your
Beverage Program
T
he beverage alcohol category gets more competitive every
year, making it harder for restaurants and bars to stand out
with unique o erings. Chain operators that have to roll
out their o erings across multiple locations and concepts face
particular challenges keeping up.
How do they do it? We spoke to several industry experts
and chain executives for tips on how they keep their beverage
programs current and compelling, from occasional tweaks and
refreshes to full overhauls. Here are seven ideas.
Chain operators share
seven tips for success
By Melissa Niksic
44-47 chain tips CH0614.indd 44 6/3/14 10:27 PM
