Issue link: http://read.dmtmag.com/i/328680
Max Growth page 14 The versatility of the Peterbilt Model 587 makes it a perfect fit for the evolving needs of CEO Max Fuller and U.S. Xpress Enterprises. first C L A S S Editorial director: Katy Troester • Editor: Bill Laste • Art director: Dale Aspinall • Client services manager: Cyndy Seitz • Publisher: Pete Sobic First Class is published by Northbrook Custom Media, a division of Randall-Reilly Publishing Company, LLC, on behalf of Peterbilt Motors Company and its dealers. Editorial office: 21420 W. Greenfield Ave., New Berlin, WI 53146. Phone (262) 650-9260. Printed in the U.S., copyright 2009. Postmaster: Send form 3579 to 21420 W. Greenfield Ave., New Berlin, WI 53146. One-year subscription in the U.S. $12.00; $15.00 in Canada; $25.00 all other countries payable in U.S. funds. "Agreement Number 1689312". Change of address or undeliverable copies should be sent to: 1415 Janette Ave., Windsor, Ontario, N8X 1Z1 Canada. Special Delivery 6 Growing Better 8 Economic Stimulus 12 Max Growth 14 Model 386 LNG SmartWay Certified 16 Dealer Awards 18 Peterbilt Hosts ANGA 20 Vocational Trucks Earn Recognition 21 Peterbilt News 22 Volume 31 Number 2 FALL 2011 Cutting Through the Headwinds The great American author and humorist Mark Twain, upon hearing the news of his own death, remarked, "The rumors of my demise have been greatly exaggerated." At Peterbilt, we believe any such characterizations of the trucking industry to be overstated as well. In fact, it's clear that many trucking companies have found a way to prosper and achieve unprecedent- ed growth no matter what economic headwinds they may be facing. Consider the growth of U.S. Xpress, which continues integrating the versa- tile Peterbilt Model 587 into its fleet. Now the second-largest truckload car- rier in North America, U.S. Xpress and its CEO, Max Fuller, says no slowing of company growth is in sight, thanks in part to the reliability and performance of their fleet (page 14). Similarly, Columbia Distributing aspires to be the No. 1 beverage dis- tributor in North America — and is on the doorstep of achieving that goal. Fleet equipment man- ager Joe Braun credits the reliability of Peterbilt equipment as a key component in making that goal a reality (page 6). And bulk food-grade carrier Indian River Transport services are in such demand that they recently ordered 50 new trucks (all Peterbilt Model 386s) to add to their fleet this year. "Here we are in a challenging economy, yet we're able to grow our fleet by 10 percent," says Indian River COO Rick Johnston. "I'll tell you one major reason why. It's because Peterbilt has helped make it possible for us to keep our maintenance costs under control." In any economic cycle, your customers demand reli- able performance. Peterbilt can help you meet their expectations — and help your business cut through the strongest of headwinds. Bill Jackson General Manager C O M M E N T S FIRST CLASS 5 Dependable performance is why the Indian River Transport fleet in Winter Haven, Fla., will grow by 50 Peterbilt Model 386s page 12