The reintroduction of the Miller Lite
®
original can is driving growth
and attracting new buyers to the category
• Premium lights have a 27.3% share
of beer dollar volume in grocery
1
• Miller Lite has seen a 4 point volume
trend change with Miller Lite cans
up 0.2 share points
2
• 2.4% of households buying the original
Miller Lite can were new buyers to the
package who continue to purchase
3
• The Miller Lite original can is available
through Summer in 12oz, 16oz & 24oz cans
Sources:
1
Nielsen Scantrack Supermarket Beer; Annual 2013; Total US Food, ,
2
Nielsen grocery YTD thru 5/24/14 versus Q4 2013,
3
Loyalty card data from a leading US Retailer 52 WE 5/24/14
©2014 MILLER BREWING CO., MILWAUKEE, WI
