Proudly serving the industry for which it was named for more than 50 years, Outdoor Power Equipment provides dealers who sell and service outdoor power equipment with valuable information to succeed in a competitive market.
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4 O U T D O O R P O W E R E Q U I P M E N T www.outdoorpower equipment.com Contents: AUGUST 2014 | Volume 57 | Number 8 Main cover image provided by the Outdoor Power Equipment Institute (OPEI). features 14 Ethanol Education: 'Look Before You Pump' campaign seeks to inform public about properly fueling equipment Kris Kiser, president and CEO of the Outdoor Power Equipment Institute (OPEI), provides an update on OPEI's 'Look Before You Pump' campaign, as well as information on how you can get involved. 16 Ethanol: A customer service challenge Jeff Sheets, founder and owner of OPE Consulting Services, lends advice on how to embrace the customer service challenge presented by the harmful effects of ethanol on outdoor power equipment. 20 Seven sure-fire ways to boost e-commerce order value In the first of a two-part series on how to turn your website into an online profit center, Heather Blessington, ARI's chief marketing officer, shares tips on how to increase your average online order value. 22 Equipment Trends 2014 Outdoor Power Equipment and sister publication Landscape and Irrigation share the results of a survey regarding the latest equipment trends in the Green Industry. 30 325 years later, Husqvarna in tune with the marketplace As Husqvarna celebrates its 325-year anniversary in 2014, Alan Shaw, head of Americas for Husqvarna, provides a look at the company's past, present and future. 6 Upfront 8 Anonymous Distributor 10 Industry News 42 Marketplace 43 Key Distributors 46 Calendar 46 Advertisers' Index departments products OUTDOOR POWER EQUIPMENT (ISSN 0192-7558) (USPS 0006-257) (Reg. U.S. Pat. & T.M. Off.) is published monthly by Specialty Information Media at 75 Pike Street, Port Jervis, NY 12271. POSTMASTER: Please send change of address to Outdoor Power Equipment, PO Box 2123, Skokie, IL 60076-7823. For subscription information and requests, call Subscription Services at (847) 763-9565. Subscription rates: 1 year, $25 US & Poss.; 2 years, $40 US & Poss.; 1 year, $38 Canada/Foreign, 2 years, $76 Canada/Foreign. All subscriptions are payable in advance in US funds. Send payments to Outdoor Power Equipment, PO Box 2123, Skokie, IL 60076-7823. Single copies or back issues, $8 each US; $12 Canada/Foreign. Sourcebook $15. Periodicals postage paid at Port Jervis, NY and additional mailing offices. Cana dian GST Reg is tra tion Num ber: R125906743. © COPY RIGHT 2014, OUTDOOR POWER EQUIP MENT. Ma t erial may not be re pro duced or photocopied in any form without the written permission of the publisher. 33 Equipment Focus: Fuel Additives, Oils & Lubricants 12 37 Product News 24 22 16