27 NABCA POST-
CONFERENCE REVIEW The control states learned how to collaborate through communications at the 74th NABCA Conference. By Jeremy Nedelka
32
HONORING THE WINNERS Photos from the presentation of the Beverage Information Group’s 2011 Growth Brand Awards.
35 TROPICAL TASTES
Cool rum products and promotions for summer. By Michael Sherer
42
GIN: TIME TO SHINE? The category is down, but not out. By Cheryl Ursin
PAGE 42 COMING NEXT ISSUE
• Control States Executive Forum • Computer/POS Update • American Whiskey • Cordials/Liqueurs
DEPARTMENTS
Editor’s Note . . . . . . . . . . . . . . . . . . . .6 Dateline . . . . . . . . . . . . . . . . . . . . . . . .8 Spotlight On: . . . . . . . . . . . . . . . . . . .10 Technology Update . . . . . . . . . . . . . . .14 Products & Packaging . . . . . . . . . . . . .48 Advertisers’ Index . . . . . . . . . . . . . . . .50
PAGE 35
StateWays® (ISSN 0279-2133) is published six times per year (January/February, March/April, May/June, July/August, September/October, November/December) by The Beverage Information Group, a division of M2MEDIA360, 17 High St., 2nd Fl., Norwalk, CT 06851. USP Number 944-740, periodical rate postage paid at Norwalk, CT and additional mailing offices. Postmaster: Send address changes to StateWays®, PO Box 4290, Port Jervis, NY 12771-1821. Subscriptions: Single copies $8.00. U.S. one year $20. $50 Canada and overseas by surface mail; $130 Air mail to all other countries. All subscriptions payable in U.S. dollars. Payment must accompany order. To subscribe write: StateWays®, PO Box 4290, Port Jervis, NY 12771-1821; or call StateWays customer service number 8 a.m. To 4:30 p.m. CST at 845-856-2229. Customer Service fax (845) 856-5822. Customer Service website www.stateways.com/subscribestw. Copyright 2011 by The Beverage Information Group, a division of M2MEDIA360, 17 High St., 2nd Fl., Norwalk, CT 06851. Reproduction without the express written consent of the publisher is prohibited. Not responsible for return of unsolicited materials. The Beverage Information Group publishes StateWays®, Beverage Dynamics, Cheers®, Wine & Spirits Industry Marketing, Liquor Handbook, Wine Handbook, Beer Handbook, Handbook Advance and Licensed Beverage Fact Book.
4 StateWays www.stateways.com July/August 2011