Issue link: http://read.dmtmag.com/i/366055
www.goodfruit.com GOOD FRUIT GROWER SEPTEMBER 2014 29 fertilization, ground cover management, crop manage- ment, growth regulator usage, thinning, vigor control, and others. "I also served as local resident expert for programs and information outside my subject matter with responsibilities including pest management, produc- tion economics, labor, harvest maturity, and posthar- vest storage and handling," he said. "That's the nature of extension—knowing a little about a lot of things." Over the years, Hoying became well known to grow- ers in other states, too, speaking frequently at winter horticulture meetings in Pennsylvania, Michigan, California, Washington, and other states, and at International Fruit Tree Association conferences. He spoke on topics as var- ied as tree planting, trel- lis construction, renewal pruning, and crop load management. In 2006, as part of a reorganization of Cornell's staff- ing, Hoying moved to Highland, in eastern New York, the heart of another fruit production region in the Hudson River Valley. There he worked with plant pathologist Dr. Dave Rosenberger and entomology extension specialist Peter Jentsch. Rosenberger retired last year, and Jentsch took over as superintendent of the lab. The Hudson Valley Lab, which Cornell has considered for closure, has been rejuvenated with an influx of grower support—a minimum of $100,000 a year for at least three years. A new extension fruit specialist, Dan Donahue, has replaced Mike Fargione, who resigned last year. Hoying came to Cornell from the University of Cali- fornia at Berkeley, where he was a research associate in entomology for Helmut Riedl's tree fruit insect program. Raised on a field crop farm in Ohio, Hoying received his bachelor's in zoology and master's degree in entomology from Michigan State University and did graduate studies at University of California, Davis, but left before finishing a doctorate. Economics DeMarree and her husband, Tom, operate a fruit farm in Williamson, New York, where they practice what she preaches in her extension economics work. They manage 180 acres of fruit in tall spindle apple plantings and V peach systems and are working to mechanize pruning, tree training, and thinning using platforms. Last year they bought a Wafler apple harvester. She also uses the farm to maintain a large planting of new and potentially new apple varieties being developed at Cornell by Dr. Susan Brown, evalu- ating their performance in the orchards and consumer acceptance at farm markets. One project she worked on for years followed western New York growers, analyzing their businesses and deter- mining cost of production, investment, and profitability. She covered all the fruit and berry crops. In her work on labor and business management, DeMarree helped growers with recordkeeping systems to meet labor laws and regulations; covered all aspects of labor management; did analysis of profitability for growers adopting new technologies from mating dis- ruption to orchard platforms; and helped them with risk management using crop insurance. She grew up in western New York, was very active in 4-H and FFA, and became a vocational agriculture teacher before getting her master's degree at Cornell. As a woman vo-ag teacher, she said, she impressed the students with her welding skills. "I could lay down a very nice bead." • "That's the nature of extension—knowing a little about a lot of things." —Stephen Hoying MacroBins ® • American Made • Easily Cleaned • Can be Sterilized • High Quality Plastic Resin • Interlock Stacking • Various Sizes • Vented or Solid ORDER EARLY! What Sets OVS Apart? Convenient One-Stop Shopping for Viticulturists Growers Supplies Equipment • Guidance Parts & Service Full Agronomic Services %X\IURP0DFUR3ODVWLFV·RULJLQDO 3DFLÀF1RUWKZHVWGLVWULEXWRU ML910-01-OVSGFG-2 OVS AURORA 19658 Hwy. 99 E. Hubbard, OR (971) 216-0111 OVS MCMINNVILLE 2700 St. Joseph Rd. McMinnville, OR (503) 435-2700 OVS MEDFORD Distribution Warehouse 640A Mason Way Medford, OR 97501 (541) 613-7330 OVS UMATILLA Distribution Warehouse 500 6th Street Umatilla, OR 97882 (800) 653-2216 Ext. 1 100% Employee Owned and Operated * NEW THIS YEAR * 2% cash discount on orders placed by 8/31 and picked up by 10/31