36 October 2014 Landscape and Irrigation www.landscapeirrigation.com
Anniversary Series Special
The commercIaL user
As more and more homeowners and business owners continue
to convert from the do-it-yourself attitude toward lawn care to
one of efficient outsourcing, the demand for commercial lawn,
landscaping and turf maintenance services has exploded. In 2014
alone, it is projected that these types of services will generate
approximately $50 billion in total revenues. To cater to the needs
of this hardworking, entrepreneurial market requires products
that are designed to run for hours at a time and from property
to property while minimizing equipment downtime, ensuring
consistent performance, and reducing operator fatigue. At the end
of the day, these are paramount factors that translate directly to
their bottom line.
Listening again to the voice of the customer — lawn
maintenance operators, golf course superintendents, sports field
managers, and outdoor power equipment dealers and distributors
— Brinly-Hardy Company made a strategic decision to purchase
Spyker Spreaders in 2008. Founded by the original inventor of the
broadcast spreader, Samuel Speicher, the company has come to be
known for its extreme durability and best-in-class performance
within the commercial market.
Since the acquisition, the company has expanded its extensive
line of broadcast push spreaders to include drop spreaders, electric-
powered broadcast spreaders, ride-on broadcast spreaders, and
power seeding equipment. Enabled by intense collaboration
with commercial users, each of these newly developed products
has integrated the Brinly-Hardy Company ideals of innovation,
manufacturing excellence, and durability with the voice of
the customer — dependability, ergonomics, and performance
consistency.
2015 and beyond
As a leading manufacturer of consumer lawn and garden
attachments and commercial-grade spreading and seeding
equipment, Brinly-Hardy Company is well positioned for
significant growth in both sectors of the green industry. With a
continuing focus on innovation, product quality, and hearing the
voice of the customer, Brinly-Hardy Company looks forward with
excitement and enthusiasm to its next 175 years in business.
Brad Turner is the marketing coordinator at Brinly-Hardy
Company.
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