Issue link: http://read.dmtmag.com/i/403645
28 D R I V E R ' S D I G ES T #3/2014 INSIDE VOLVO Text Carolyn Magner Mason Photo Daniel Parker Focus on Excellence Göran Nyberg leads Volvo to record sales and market share gains Göran Nyberg, President NA Sales & Marketing, Denny Slagle, EVP - Group Trucks Sales & Marketing Americas, Ed Saxman, Product Manager (Retired) and Magnus Koeck, VP, Market- ing & Brand Management at the 2014 Mid-America Trucking Show in Louisville, KY. Göran Nyberg address trucking industry press at the 2014 Mid-America Trucking Show. W hen Göran Nyberg, president of sales and marketing for Volvo Trucks, arrived at the company's North American headquarters in Greensboro, N.C., two years ago, he embraced his new role with the same passion and drive he's brought to the wide range of manage- ment positions he's held within the company. Previously, he was the managing director for Volvo Group UK Limited, Volvo Trucks' sales & marketing division in the United Kingdom. His competitive spirit got him through tough economic times in the UK as he steered the company through the Great Recession with painful cost-cutting measures designed to achieve a leaner, more nimble structure. Once the changes were in place, his handpicked management team went on to exceed sales and market share expectations. So well, in fact, that in 2005 they were named Europe's Truck Division of the Year. e vision for his new role in North America was to focus on new business segments, expand the dealer network and grow market share in the heavy-haul and regional-haul