COMMERCIAL CARRIER JOURNAL | DECEMBER 2014 49
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Carrier: Southern Wine & Spirits of Nevada
Graphics designer: Speakeasy Ales & Lagers
Graphics producer: Epic Worldwide
S
peakeasies were a necessity in the Prohibition Era as a place for folks
to come together and wet their whistles, even if it wasn't exactly legal.
With a nod to bootleggers, fl apper girls and the Roaring Twenties, trailer
graphics for San Francisco-based Speakeasy Ales & Lagers harken back to
bygone days when beer wasn't easy to fi nd, and if you were lucky enough
to get your hands on some, you'd better keep it on the down-low.
"We wanted to reinforce our urban brand by wrapping our distributors'
delivery trucks with our cast of characters from our packaging designs,"
says Forest Gray, president and founder of Speakeasy Ales & Lagers. "It's a
great extension of our brand identity."
Why we liked it: "Speakeasy's trailer caught my attention with its Pro-
hibition Era design and minimally styled fi gures. The artwork resembles
the tone and styling of prohibition posters of the 1920s, and the minimal
use of color allows the name to really stand out from the trailer. Plus, I'm a
huge 'Boardwalk Empire' fan. – David Watson, CCJ art director
