CONTENTS:
OUTDOOR POWER EQUIPMENT (ISSN 0192-7558) (USPS 0006-257) (Reg. U.S. Pat. & T.M. Off.) is published monthly by Specialty Information Media at 1030 W. Higgins Road, Suite
230, Park Ridge, IL 60068. POSTMASTER: Please send change of address to Outdoor Power Equipment, PO Box 2123, Skokie, IL 60076-7823. For subscription information and
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POWER EQUIP MENT. Ma t erial may not be re pro duced or photocopied in any form without the written permission of the publisher.
4 DECEMBER 2014 OUTDOOR POWER EQUIPMENT www.outdoorpowerequipment.com
DECEMBER 2014 | Volume 57 | Number 12
6 Upfront:
GIE+EXPO 2014 show recap (Part II)
In the last of a two-part series, OPE Editor Steve Noe
shares an in-depth rundown of exhibitor news from the
2014 Green Industry & Equipment Expo (GIE+EXPO).
12 Recruit and retain top talent
With winter now upon us and time to reflect on 2014,
Jeff Sheets, founder and owner of OPE Consulting Services,
provides you some timely advice on what you should
do when it comes to hiring and retaining employees.
14 Online marketing trends
Colleen Brousil, ARI's director of marketing, brings you
up to speed on the latest digital marketing trends, so you
can craft your plan for a profitable 2015.
8 Anonymous Distributor
10 Industry News
30 Marketplace
30 Advertisers' Index
31 Key Distributors
25 Equipment Focus:
Commercial Riding Mowers
FEATURES
DEPARTMENTS
PRODUCTS
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Main cover image ©istockphoto.com/shorrocks
Background cover image ©istockphoto.com/alexaldo
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