ockwell Auto-
mation's Allen-
Bradley Clock Tower,
one of the most familiar
landmarks in Metro
Milwaukee, today does
much more than pro-
vide the correct time.
When completed in
1962, the huge south-side
clock was the world's larg-
est four-faced clock and for
many travelers symbolized
Milwaukee's role as one of
the world's leading manu-
facturing centers. Second
in size today to Saudi
Arabia's Mecca Royal Hotel
tower clock, Milwaukee's
big clock now symbolizes
what Rockwell Automation
calls "smart, safe and sus-
tainable manufacturing."
Rockwell
Automation,
Inc., is the world's largest
company dedicated to
industrial automation and
information. Since energy
cost control is essential
to smart manufacturing, it
was only natural for Rock-
well Automation to move
from fluorescent bulbs
to LED technology in its
landmark clock, cutting its
energy consumption by
nearly 80%. Recently, the
temperature tower light
bulbs were upgraded from
incandescent to LED, re-
ducing energy consump-
tion by 87%.
The lighting changes
followed another signifi-
cant sustainability project.
Since 2010, Rockwell Auto-
More to clock
than meets the eye
Green roof, LED technology puts Rockwell
on cutting edge of smart manufacturing
08 keymilwaukee.com
R
Rockwell Automation from
the Milwaukee River.
Above: Rockwell Automation's
Green roof.
(Photo
courtesy
of
Metropolitan
Milwaukee
Sewarage
District)
