Issue link: http://read.dmtmag.com/i/437957
How was business for your company in 2014? What was the most important factor in clients' buying decisions in 2014? If business increased, by approximately how much did it grow (in terms of sales/revenue)? What is your prediction for sales in 2015? If sales declined in 2014 or remained flat compared to the previous year, to what would you attribute the lack of growth? How optimistic are you about the economic health of the North American wine industry in the year ahead? 90.00% 80.00% 70.00% 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% Better than last year Worse than last year About the same as previous year Better than last year Better than last year Better than last year Better than last year Better than last year Worse than last year Worse than last year Worse than last year Worse than last year Worse than last year Worse than last year Worse than last year Worse than last year Worse than last year Worse than last year Worse than last year Worse than last year Worse than last year Worse than last year Worse than last year Worse than last year Worse than last year Worse than last year Worse than last year Worse than last year Worse than last year Worse than last year Worse than last year Worse than last year Worse than last year Worse than last year Worse than last year Worse than last year Worse than last year Worse than last year Worse than last year Worse than last year 2011 Sales 2012 Sales 2011 Sales 2011 Sales 2011 Sales 2012 Sales 2012 Sales 2013 Sales 2012 Sales 2013 Sales 2013 Sales 2014 Sales 2013 Sales 2014 Sales 2014 Sales 2014 Sales Better than last year Better than last year Better than last year Better than last year Better than last year Better than last year Better than last year Better than last year Better than last year Better than last year Better than last year Better than last year Better than last year Better than last year Better than last year Better than last year About the same as About the same as About the same as About the same as About the same as About the same as About the same as About the same as About the same as About the same as About the same as About the same as About the same as 70.00% 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% Poor economy Increased competition Diculty for clients in obtaining loans Poor economy Poor economy Poor economy Poor economy Poor economy Poor economy Poor economy Poor economy Poor economy Poor economy Poor economy Poor economy Poor economy Increased Increased Increased Increased Increased Diculty for clients Diculty for clients Diculty for clients Diculty for clients Diculty for clients Diculty for clients Diculty for clients Diculty for clients Diculty for clients Diculty for clients Diculty for clients Diculty for clients Diculty for clients Diculty for clients Diculty for clients Diculty for clients 2012 2013 2012 2012 2013 2013 2014 2014 2014 50.00% 45.00% 40.00% 35.00% 30.00% 25.00% 20.00% 15.00% 10.00% 5.00% 0.00% Value Necessity Service Improved Technology Value Value Value Value Value Value Necessity Necessity Necessity Necessity Necessity Necessity Necessity Necessity Necessity Necessity Necessity Service Service Service Service Service Service Service Improved Improved Improved Improved Improved Improved Improved Improved Improved Improved 2012 2013 2012 2012 2013 2013 2014 2014 2014 80.00% 70.00% 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% Modest Increase Signicant Increase Remain Flat Decrease Modest Modest Modest Modest Modest Modest Modest Signicant Signicant Signicant Signicant Signicant Signicant Signicant Signicant Signicant Signicant Signicant Signicant Signicant Signicant Signicant Remain Flat Remain Flat Remain Flat Remain Flat Remain Flat Remain Flat Remain Flat Remain Flat Decrease Decrease Decrease Decrease Decrease Decrease 2012 2013 2012 2012 2013 2013 2014 2014 2014 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% 5%-10% growth 11%-20% growth 21%-40% growth 11%-20% 21%-40% More than 40% growth 2011 2012 2011 2011 2011 2011 2012 2012 2013 2013 2013 2014 2014 2014 2014 21%-40% 21%-40% 21%-40% 21%-40% 21%-40% 21%-40% 11%-20% 11%-20% 11%-20% 11%-20% 11%-20% 11%-20% 11%-20% 11%-20% 5%-10% 5%-10% 5%-10% 5%-10% 5%-10% 5%-10% More than 40% More than 40% More than 40% More than 40% More than 40% More than 40% More than 40% More than 40% More than 40% More than 40% More than 40% More than 40% More than 40% More than 40% More than 40% More than 40% More than 40% 70.00% 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% Not very optimistic Cautiously optimistic Solidly optimistic Not very Not very Not very Cautiously Cautiously Solidly Solidly Solidly Solidly Solidly Solidly Extremely optimistic Solidly Solidly Solidly Solidly Solidly Solidly Solidly Solidly Solidly Solidly Cautiously Cautiously Cautiously Cautiously Cautiously Cautiously Cautiously Cautiously Cautiously Cautiously Cautiously Cautiously Not very Not very Not very Not very Not very Not very Not very Not very Not very Extremely Extremely Extremely Extremely Extremely Extremely Extremely Extremely Extremely Extremely Extremely Extremely Extremely Extremely Extremely Extremely Extremely Extremely Extremely Extremely 2011 2012 2011 2012 2012 2013 2013 2013 2014 2014 2014 2014 UNIFIED WINE & GRAPE SYMPOSIUM w w w. v w m m e d i a . c o m J a n - F e b 2 015 | V I N E YA R D & W I N E RY M A N A G E M E N T 1 0 1