Issue link: http://read.dmtmag.com/i/443528
6 V I N E YA R D & W I N E RY M A N A G E M E N T | J a n - F e b 2 0 13 w w w. v w m m e d i a . c o m President's Page Spotlight Calendar Advertisers Index 72 52 46 ............63 ............41 ............17 ............22 MANAGEMENT (cont.) "We Are Sonoma County" Regional associations launch new marketing campaign. By Virginie Boone Q&A: Michael Houlihan Barefoot Cellars co-founder shares his story and industry insights in a new book. By Linda Murphy Scene at: 2012 Grand Harvest Awards Columbia Valley and the Finger Lakes regions shine in 22nd annual competition. COLUMNS & DEPARTMENTS News in Focus A closer look at the industry's top news headlines. By Michelle Locke Uncorking PR: Needles in Haystacks Does your website help salespeople find what they need? By Paul Wagner Wine Wise Marketing: Tackling Tourism Advertising Budget wisely to reach this important market segment. By Elizabeth Slater Market Watch: Social Studies If you're a Facebook holdout, you're really missing out. By Tim Teichgraeber Soil & Cellar: Vinous Conversions Cordon-to-cane can improve yields and longevity. By Remi Cohen Northwest Watch: Oregon Wine Board Finds New Direction Executive Director Tom Danowski covers new territory to unite vintners and growers. By Eric Degerman End Post: Not So Fast on Ingredient Labeling Too much information, not enough knowledge. By Tyler Colman 124 128 134 13 17 21 27 31 37 142 10 136 139 140 Vineyard & Winery Management (ISSN 1047-4951) is published bi- monthly by Vineyard & Winery Ser- vices, Inc. Business office is located at 421 E Street, Santa Rosa, CA 95404. Tel: (707) 577-7700. George Christie, president and publisher. Cover and contents are copyright protected © 2009. Unauthorized duplication prohibited. Periodical Postage Paid at Santa Rosa, CA and additional mailing offices. Postmas- ter: Please send Form 3579 to Vine- yard & Winery Management, Box 14459, Santa Rosa, CA 95402-6459. 27 13 31 37