6 V I N E YA R D & W I N E RY M A N A G E M E N T
|
M a r - A p r 2 014
w w w. v w m m e d i a . c o m
98
13
16
18
110
21
27
31
Vineyard & Winery Management
(ISSN 1047-4951) is published bi-
monthly by Vineyard & Winery Ser-
vices, Inc. Business office is located
at 421 E Street, Santa Rosa, CA
95404. Tel: (707) 577-7700. Robert
Merletti, president and publisher.
Cover and contents are copyright
protected © 2009. Unauthorized du-
plication prohibited. Periodical Post-
age Paid at Santa Rosa, CA and ad-
ditional mailing offices. Postmaster:
Please send Form 3579 to Vineyard
& Winery Management, Box 14459,
Santa Rosa, CA 95402-6459.
MANAGEMENT (cont.)
Tasting Room & Wine Club Survey Provides Benchmarks
Overall sales grow 13% across North America. By Ross Goodwin
COLUMNS & DEPARTMENTS
News in Focus
A closer look at the industry's top news headlines. By Deborah Parker Wong
Uncorking PR: PR for the TR
Many tasting rooms miss promotional opportunities. By Paul Wagner
Wine Wise Marketing: Inside the Brain of Buyers
Increase sales by understanding the steps that lead to a purchase.
By Elizabeth Slater
End Post: All the Makings of a Movie
Wine counterfeiter's story could be the next "Sideways." By Tyler Colman
ON THE BEAT
Market Watch: What's In Your Wine?
Ingredients labeling offers transparency and engages customers.
By Tim Teichgraeber
East Coast Watch: The Lucie Method
Viticulturist Morton's skills boost Eastern vine and wine quality.
By Marguerite Thomas
Soil & Cellar: Vines in Balance
Yield management has a direct impact on wine quality. By Remi Cohen
............63
............41
............17
............22
Editor's Desk
Spotlight
Calendar
Advertiser Index
10
102
107
108
18 27 21
