Issue link: http://read.dmtmag.com/i/443531
6 V I N E YA R D & W I N E RY M A N A G E M E N T | M a y - J u n e 2 014 w w w. v w m m e d i a . c o m 100 102 13 16 18 114 21 27 33 Vineyard & Winery Management (ISSN 1047-4951) is published bi- monthly by Vineyard & Winery Ser- vices, Inc. Business office is located at 421 E Street, Santa Rosa, CA 95404. Tel: (707) 577-7700. Robert Merletti, president and publisher. Cover and contents are copyright protected © 2009. Unauthorized du- plication prohibited. Periodical Post- age Paid at Santa Rosa, CA and ad- ditional mailing offices. Postmaster: Please send Form 3579 to Vineyard & Winery Management, Box 14459, Santa Rosa, CA 95402-6459. MANAGEMENT (cont.) Scene at: 2014 Midwest Grape & Wine Conference Midwest industry gathers for annual event in Missouri Scene at: The International East Meets West Wine Challenge Wines go head to head in combined competition. COLUMNS & DEPARTMENTS News in Focus A closer look at the industry's top headlines. By Deborah Parker Wong Uncorking PR: Make a New Plan, Stan Here's how to do it, step by step. By Paul Wagner Wine Wise Marketing: Do You Know Your Customers? Invest in a CRM system to focus sales efforts. By Elizabeth Slater End Post: Water Worries The industry needs water management strategies. By Tyler Colman ON THE BEAT Market Watch: Locavore Meets Locapour Are Midwest restaurants ready for Midwest wines? By Tim Teichgraeber Northwest Watch: Northwest Tipping Point Outside investment suggests Washington's time is now. By Sean P. Sullivan Soil & Cellar: Rising from Obscurity Spanish, Italian varieties find success in California. By Remi Cohen Editor's Desk Suppliers Guides: Packaging & Closures Spotlight Calendar Advertiser Index 10 59 105 111 112 ............63 ............41 ............17 ............22 27 100 33

