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Vineyard & Winery Management
(ISSN 1047-4951) is published bi-
monthly by Vineyard & Winery Ser-
vices, Inc. Business office is located
at 421 E Street, Santa Rosa, CA
95404. Tel: (707) 577-7700. Robert
Merletti, president and publisher.
Cover and contents are copyright
protected © 2009. Unauthorized du-
plication prohibited. Periodical Post-
age Paid at Santa Rosa, CA and ad-
ditional mailing offices. Postmaster:
Please send Form 3579 to Vineyard
& Winery Management, Box 14459,
Santa Rosa, CA 95402-6459.
MANAGEMENT (cont.)
Scene at: The 2014 Press Democrat North Coast Wine Challenge
A Sonoma Coast pinot noir is named "Best of the Best."
COLUMNS & DEPARTMENTS
News in Focus
A closer look at the industry's headline news.
By Rayne Wolfe, Sean P. Sullivan and Ted Rieger
Uncorking PR: All of the People, All of the Time
Focus PR efforts on a segment audience. By Paul Wagner
Wine Wise Marketing: The Color of Money
Lighting and music can boost tasting room profits. By Elizabeth Slater
End Post: A Critical Time
The era of the super-reviewer is over. By Tyler Colman
ON THE BEAT
Market Watch: Farmers Market Machinations
Quirky laws stall efforts to open local markets to wine sales. By Tim Teichgraeber
East Coast: Sense and Nonsense
The East leads research on aroma and flavor. By Marguerite Thomas
Soil & Cellar: Relief from the Heat
Various tactics protect vines from searing temperatures. By Remi Cohen
Editor's Desk
Spotlight
Calendar
Supplier Guide & Advertiser Index
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