www.fueloilnews.com | FUEL OIL NEWS | SprINg ShOW gUIdE 2015 9
TRADE SHOW 10:00 A.M.-4:00 P.M.
THuRSDAy, MAy 14
TRADE SHOW 8:30 A.M.-11:30 A.M.
9:15 a.m.-10:30 a.m.—your Marketing
Efforts Made your Phone Ring. Now What?
Megan Smith-Gill, Gill Marketing
Group
Companies frequently spend time and
money to make their phones ring with
potentially interested prospects. But far
too few companies pay attention to what
happens once the call is answered. Here are
a few questions to ask yourself:
How is the lead handled and nur-
tured?
How is the prospect "sold?"
What is the experience like for the
prospect on the phone?
Creating synergy between marketing
and sales is critical, but it is often over-
looked. Further, ignoring the critical
marketing/sales relationship can be costly.
This seminar will help you:
