STiR coffee and tea magazine

Volume 4, Number 2

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Page 66 of 83

STiR tea & coffee industry international 67 A perfect blend Creativity, competence and consumer orientation – that's the successful blend Wollenhaupt and its teas have been well-known for since 1881. In particular there are six ingredients which contribute to this world-wide success: Variety in a broad range of teas for every taste Innovation based on a keen instinct for future trends Individual creations according to your demands Top quality in every detail Product safety as a matter of course Customized packaging services included to meet your customer needs Contact us! Gebrüder Wollenhaupt GmbH Gutenbergstrasse 33-35, D-21465 Reinbek Phone: +49 40-728 30-300 Fax: +49 40-728 30-333 E-mail: Vertrauen in Genuss Enjoy with confidence Tea is now also entering the food-to-go and tea bar mar- ket, with a first new concept store "Tea by Thé", attracting the many passers-by in front of the Louvre Museum with tea cocktails and tea smoothies. The shop also sells a selection of 30 good quality leaf teas. A vast network of high-end tea bars, to be grafted onto a well-known coffee shop chain, is currently being planned. This is expected to generate a significant increase in sales volume of specialty teas and will certainly favorably impact consumer perception leading to market growth. The geographical indication (PGI) and controlled origin ap- pellation (COA) are thoroughly enshrined in the consumers' minds thanks to French fine wine production. Retailers found these same principles readily applicable to fine coffees first, and now to fine teas. Based on this understanding and with a subtle message to drink more good teas for better health, the sale of fine teas is a strong trend. They crystallize many desires: encour- aging consumers to show their knowledge about origins and tea varieties, display tasting capacity and inventiveness for tea and food pairing, practise tea culture and handle nice tea accessories. Advancing from fine wines to fine coffees to fine teas is a true French success story. Tea buyers at Dammann spring teas tasting conference. George Cannon staff

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