Issue link: http://read.dmtmag.com/i/493240
205-349-2990 | R A N DA L L R E I L LY.CO M/CO N S T R U C T I O N SAMPLE REPORTS Your Banner Sizes Average Cost per Thousand Impressions Client Report December 1 December 31, 2012 Randall Reilly Remarketing Total Budget $5,000 Campaign Performance Audience Total Impressions Total Clicks Fleets 576,011 1,068 Dealers 540,450 1,051 Avg CPM Avg CPC TOTAL 1,116,461 2,119 $4.48 $2.36 Ad Performance Audience Ad Name/Size Impressions Clicks CTR Fleets Client 120x600; 120 x 600 9,470 12 0.13% Client 160x600; 160 x 600 148,254 271 0.18% Client 200x200; 200 x 200 4,545 6 0.13% Client 250x250; 250 x 250 5,026 4 0.08% Client 300x50; 300 x 50 79,465 210 0.26% Client 300x250; 300 x 250 68,513 126 0.18% Client 336x280; 336 x 280 6,279 13 0.21% Client 468x60; 468 x 60 49,331 34 0.07% Client 728x90; 728 x 90 205,128 392 0.19% Dealers Client 120x600; 120 x 600 11,861 15 0.13% Client 160x600; 160 x 600 125,108 227 0.18% Client 200x200; 200 x 200 4,569 6 0.13% Client 250x250; 250 x 250 6,560 12 0.18% Client 300x50; 300 x 50 89,798 264 0.29% Client 300x250; 300 x 250 85,986 199 0.23% Client 336x280; 336 x 280 6,051 9 0.15% Client 468x60; 468 x 60 76,441 74 0.10% Client 728x90; 728 x 90 134,076 245 0.18% Ad Impressions Fleets Client 120x600; 120 x 600 Client 160x600; 160 x 600 Client 200x200; 200 x 200 Client 250x250; 250 x 250 Client 300x50; 300 x 50 Client 300x250; 300 x 250 Client 336x280; 336 x 280 Client 468x60; 468 x 60 Client 728x90; 728 x 90 Ad Clicks Fleets Client 120x600; 120 x 600 Client 160x600; 160 x 600 Client 200x200; 200 x 200 Client 250x250; 250 x 250 Client 300x50; 300 x 50 Client 300x250; 300 x 250 Client 336x280; 336 x 280 Client 468x60; 468 x 60 Client 728x90; 728 x 90 Ad Impressions Dealers Client 120x600; 120 x 600 Client 160x600; 160 x 600 Client 200x200; 200 x 200 Client 250x250; 250 x 250 Client 300x50; 300 x 50 Client 300x250; 300 x 250 Client 336x280; 336 x 280 Client 468x60; 468 x 60 Client 728x90; 728 x 90 Ad Clicks Dealers Client 120x600; 120 x 600 Client 160x600; 160 x 600 Client 200x200; 200 x 200 Client 250x250; 250 x 250 Client 300x50; 300 x 50 Client 300x250; 300 x 250 Client 336x280; 336 x 280 Client 468x60; 468 x 60 Client 728x90; 728 x 90