205-349-2990 | R A N DA L L R E I L LY.CO M/CO N S T R U C T I O N
SAMPLE REPORTS
ERS Onsite
Date range : Last Month (December)
AdWords Campaigns Clicks Impr. CTR Avg. CPC
CTR
Client 348 29,500 1.18 % $1.60
Client- Mobile 799 83,161 0.96 % $1.88
Total: 1,147 112,661 1.02 % $1.80
Top 10 Keywords - NTERS - Based on Clicks (All campaigns)
Date range : Last Month (December)
Keyword Match Type Campaign Ad Group Clicks
1 +truck service repair Broad Client- Mobile Truck 219
2 +trailer repair Broad Client- Mobile Trailer 80
3 trailer repair Phrase Client- Mobile Trailer 57
4 +truck service repair Broad Client Truck 50
5 +truck tire repair Broad Client- Mobile Truck 48
6 roadside +truck service Broad Client- Mobile Roadside 41
7 roadside +truck service Broad Client Roadside 40
8 ARI Phrase Client- Mobile Competitors 37
9 truck tire repair Phrase Client- Mobile Truck 28
10 road service +truck Broad Client- Mobile Road Service 26
Top 3 Text Ads - Client- Based on Clicks (All campaigns)
Date range : (12/26/2012 - 1/8/2013)
Text Ad Campaign Ad Group Clicks
1
Truck Roadside Service
On-Site Nationwide Towing & Service
One Call and We Do It All!
www.nationaltruckemergencyroadservice.com
Client- Mobile Truck 215
2
Truck Roadside Service
On-Site Nationwide Towing & Service
One Call and We Do It All!
www.nationaltruckemergencyroadservice.com
Client Truck 97
3
On-Site Truck Service
Call 1 (866) 237-7203, 24/7 Service
One Call and We Do It All!
www.nationaltruckemergencyroadservice.com
Client- Mobile Trailer 66
Client Report
Impressions
(how many times your ad
appeared)
Click through Rate
(percentage of people that
saw your ad that clicked
on it)
Average Cost per Click
(how much you are
spending to get a click
through)
Ad Group
An ad group is a collection
of keywords that have the
same theme.
The "+" sign indicates that
synonyms for that keyword will
not cause your ad to appear.
Match Type
Broad match type means your ad will
appear whenever a user searches the
words in your key phrase, including
misspellings and synonyms, in any order.
Phrase match means your ad appeared
with the exact keywords or a very close
variation was searched.
