Issue link: http://read.dmtmag.com/i/49909
EDITORIAL COVERAGE Reach Qualified On-Premise Decision Makers Cheers magazine is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training, as well as new developments in beverage product segments. Each issue showcases the people, concepts and products driving the on-premise beverage business. Every story focuses on ideas and best practices to help our readers drive beverage sales, provide quality drinks and services, reduce costs, improve efficiencies and optimize beverage profits. Articles covering various aspects of the alcohol and alcohol- free beverage business, food pairings, case studies of successful full-service bar, hotel restaurant operations, columns by recognized experts and research-based reports provide essential and insightful information to the reader. About the Cheers reader and YOUR potential buyer A recent survey of Cheers readership have the following to say about Cheers: 93.4% have the authority to buy, list or recommend the acquisition of beverage/alcohol products for their establishment. 98.0% Say Cheers magazine reaches the decision-maker within their establishment. 93.2% state that Cheers influences them to try new products and generate new ideas. 98.0% have used ideas found in the articles. 82.0% have passed their issue to at least 2-3 colleagues. 87.0% read the ads in Cheers Magazine. 76.0% have purchased a product after seeing an ad. 64.7% of Cheers readers visit www.cheersonline.com each month. 94.6% say Cheers magazine is extremely informative to their job responsibility. ABOUT US Source: July 2011 Readership Survey AUDIENCE MULTIMEDIA CALENDAR Audience Reach Cheers Magazine Digital Issue www.CheersOnline.com Source: July 2011 Readership Survey 70,050 Cheers NewsFlash eNewsletters www.BevInfoGroup.com 23,701 and growing monthly 88,434 page views 6,987 473,755 monthly page views Source: June 2011 BPA • Owners and Company Officers • General Managers • Beverage Directors and F & B Buyers • Banquet Managers and Executive Chefs • Bar Managers and Sommeliers Bars/Nightclubs/Lounges/Discos/Theaters: 9.0% Distributors/Wholesalers 1.6% Others Allied to the Field 0.6% Other On-Premise Licensees 0.8% Chain Headquarters 2.6% Restaurants 69.9% Hotels 15.5% RATES & SPECS ONLINE MOBILE CONTACT US