Issue link: http://read.dmtmag.com/i/49909
ALL EYES ON CHEERS In side-by-side qualified circulation comparisons, Cheers magazine delivers the most key titles and the most total decision makers in the on-premise market. Our readers are qualified product users and buyers and we can account for each one of them. In a marketplace where every advertising dollar counts, you can't afford not to know exactly who's reading your ads. CHEERS VS. OTHER ON-PREMISE BOOKS COMPARISON QUALIFIED CIRCULATION BUSINESS Our readers make purchasing decisions on one or more of the following product. BEER WINE DISTILLED SPIRITS EQUIPMENT SUPPLIES SOFT DRINKS MIXES FOOD COFFEE/TEA BOTTLED WATER GLASSWARE CREDIT CARDS ABOUT US 36% 0 10 20 30 40 50 60 70 80 90 100 Source: July 2011 readership survey AUDIENCE MULTIMEDIA CALENDAR 61% 68.5% 57.5% 60.3% 61% 71.2% 74% 76.7% 84.9% 87% 83.6% Total Restaurants Chain HQS Chain Independent Total Hotels/Resorts/Casinos Chain HQS Chain Independent Total Bars, Lounges, Clubs, etc. Total Drinking Establishments Members of the National Bar & Restaurant Association Dist/Wholesalers and other on-premise licensees 1794 Other Total Qualified CHEERS 49,444 789 16,188 32,467 11,944 1,065 6,352 4,527 6,424 67,812 N/A 2,238 444 70,050 MARKET WATCH 13,915 N/A 1,941 11,974 7,730 N/A 5,229 2,501 3,447 25,092 N/A N/A 27,384 52,476 Source: June 2011 BPA Statement *Other = 27,451 of which 25,092 are Retail Stores; Bartender *Other = Paid RATES & SPECS ONLINE MOBILE CONTACT US BARTENDER N/A N/A N/A N/A N/A N/A N/A N/A N/A 101,524 N/A N/A 754* 102,278