Vineyard & Winery Management

May/June 2015

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8 2 V I N E YA R D & W I N E RY M A N A G E M E N T | M a y - J u n e 2 015 w w w. v w m m e d i a . c o m Much has been written about the rise of wine on tap in bars and restaurants, but the tap format is also gaining a foot- hold in winery tasting rooms, where it can cut down on spoiled wine, save glass cost and reduce recycling needs. In some states, wineries are even building relationships with locals through sales of refillable bottles or growlers. These days, it's not uncom- mon for a winery tasting room to feature a few wines on tap. BY TIM TEICHGRAEBER When Tim Perr's Pali Wine Co. built its second tasting room in Santa Barbara, Calif., a little over two years ago, Perr made sure to include four taps for kegs of wine. According to Pali marketing director Stacey Rosser, one of the wines is always a chilled white and the other three taps m i g h t b e s m a l l - p r o d u c t i o n wines that are available only through the tap system. The rest of the wines are poured and sold in conventional bottles. Taps Take Over in New Tasting Rooms Kegs offer on-site savings for wineries Photo: Amigoni Winery

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