Issue link: http://read.dmtmag.com/i/514197
www.goodfruit.com GOOD FRUIT GROWER JUNE 2015 3 Centerpiece: Good Grape Grower 24 Industry celebrates wine science center World-class research and teaching facility elevates Washington in the wine world. New Varieties 8 How many is too many? Proliferation of new varieties is not a result of pent-up demand. 10 Who's going to sell all these apples? With recent record crops and a spate of new plantings, the market is getting crowded. 12 A scary scenario Will Honeycrisp become a victim of its popularity? 14 Varieties A to Z There are plenty of pickings in the market these days. 16 The direct link Direct marketers are in the best position to introduce new varieties to consumers. 18 New apples excite consumers But there's not enough room in the grocery store for all the contenders. 20 Clubs exclude many growers How varieties are managed to create a controlled scarcity of product. 22 The wow factor Club apples are changing the way varieties are marketed—and priced. 30 Ambrosia restrictions to end It'll soon be available for all growers, but it won't do well in all locations. 32 Why Reds still dominate exports Club varieties are too expensive when freight and duties are added. 34 Managing young Honeycrisp Crop load management is critical for return bloom and good tree growth. 36 Rotting worries Among Honeycrisp's problem features is its exceptional susceptibility to fruit rots. www.goodfruit.com 24 14 32 18