2 RANDALL-REILLY
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CONSTRUCTION
HOW DO YOUR ONLINE ADS
REACH THE RIGHT PROSPECTS?
If your online advertising isn't reaching the right audience in the
right way, your campaigns won't be successful.
Hone in on your
exact audience.
Figure out just how targeted
you need to be. Whether
you need to reach potential
new dealers or contractors
operating certain equipment,
you can reach your exact
audience.
Geo-customize for
optimum impact.
Maybe you have a limited
area of responsibility. Maybe
your messaging needs
to differ for prospects in
different areas. All this can
be accomplished through
location targeting.
How do you want your
audience to react?
Do phone calls or form
conversions support your
sales process the best? Do
you need app downloads?
This affects what device your
online campaigns will target.
AUDIENCE
1
LOCATION
2
DEVICE
3
