RANDALL-REILLY
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CONSTRUCTION 3
HONE IN ON YOUR EXACT AUDIENCE.
AUDIENCE
WEBSITES VISITED
As your audience engages with brands online, their browsers
are tagged. This allows you to target this audience anywhere
in Google's Display Network.
SEARCHES PERFORMED
Prospects in the buying phase research with search engines.
Targeting the right keywords puts you in front of prospective
buyers at exactly the right time.
ONLINE BEHAVIORS
If you need to expand your online audience, you can use
the online behaviors of your current audience and find more
like them.
OFFLINE DATA
If you need your audience to be even more targeted, you
can link data such as equipment owned and brand affinity to
online entities.
1
STEP 1: Filter Your Audience
STEP 2: Only the Right Prospects See Your Ad
