Vineyard & Winery Management

January - February 2012

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12-27% lighter than conventional wine bottles. Local bottles, global good—sure to make a splash! Ask about the O-I Lean+Green® line at wine@o-i.com MANAGEMENT CEO/Publisher Robert Merletti COO/General Manager Dennis Black COLUMNISTS Paul Wagner, Public Relations Elizabeth Slater, Marketing Wilfred Wong, Retail Gary Werner, Northwest Correspondent Marguerite Thomas, Eastern Correspondent Tyler Colman, End Post CONTRIBUTING WRITERS Ted Rieger, Senior Feature Editor; Jennifer Strailey, Spotlight Editor; Laura Ness, Larry Walker, James Graham, Jeff Siegel, Patricia Howe, David Falchek PRODUCTION Design & Production Manager Chris Sittner Printer Publication Printers Corp., Denver, CO SALES Ethan Simon, West Coast Sales, (707) 577-7700 x 110, esimon@vwm-online.com Chet Stevens, Eastern Sales (707) 577-7700 x 116, cstevens@vwm-online.com Pippy Sou, West Coast Sales (707) 577-7700 x 111, psou@vwm-online.com Elizabeth Taggart, Sales Coordinator (303) 530-0205 x 16, etaggart@executivevents.com ADMINISTRATION & MARKETING Suzanne Webb, Marketing Executive Leda Wagner, Circulation Manager Kathleen Kelly, Advertising/Project Coordinator Kaleigh Gaynor, Marketing Assistant TRADE SHOWS, SEMINARS & WINE COMPETITIONS Miki Hodge, Wineries Unlimited Conference Director Rozanna Benz, Midwest Grape & Wine Conference Director Bill Traverso, Director of Wine Competitions Linda Murphy, International Eastern Wine Competition Chairman Giovanni Balistreri, NextGen Wine Competition Chairman Debra Del Fiorentino, International Women's Wine Competition Chairman CORPORATE OFFICE P.O. Box 14459, Santa Rosa, CA 95402-6459 Phone: (707) 577-7700, (800) 535-5670 Fax: (707) 577-7705 Website: www.vwm-online.com Feedback: feedback@vwm-online.com Reprints: reprints@vwm-online.com SUBSCRIPTION RATES U.S. rates: 1 year, $37; 2 years $67; 3 years $97 Add $10 for Canada and Mexico, $20 all other countries (add $50 for air mail) To subscribe, call (800) 535-5670, e-mail subscriptions@vwm-online.com or visit www.vwm-online.com/magazine. FOUNDERS AND PUBLISHERS EMERITUS J. William Moffett & Hope Merletti ™ makers of leaner, greener, locally-made glass packaging EDITORIAL Editor-in-Chief Tina Caputo Columns Editor Linda Murphy

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