Issue link: http://read.dmtmag.com/i/51841
UNIFIED WINE & GRAPE SYMPOSIUM 2012 Unified Program Schedule Monday, January 23, 2012 Time 1 p.m.-5 p.m. Tuesday, January 24, 2012 Time 7:30 a.m.-4:30 p.m. 9 a.m.-6 p.m. Event 2 p.m.-3 p.m. Registration 2 p.m.-4 p.m. Event 3:10 p.m.-4:40 p.m. Registration Welcome & Introductions: John Aguirre, President, CAWG 9 a.m.-Noon Quality Grapes and Wine in a Challenging Climate General Session 1:30 p.m.-3 p.m. Managing Your Vineyards Under Adverse Weather Conditions Grapegrowing 1:30 p.m.-3 p.m. Winemaking in the Presence of Unusual Grape Maturity Winemaking 1:30 p.m.-3 p.m. How to Market Each Vintage – Despite the Weather Marketing/Public Relations 1:30 p.m.-3 p.m. How to Navigate Through the Complicated World of Grape Contracts Business/Operations 3:10 p.m.-4:40 p.m. How to Manage Parameters to Determine Acceptable Fruit Joint Grapegrowing/Winemaking 3:10 p.m.-4:40 p.m. Finding and Communicating the Good Points in Every Vintage Marketing/Public Relations 3:10 p.m.-4:40 p.m. Operational Side: Winery and Grapegrower Case Studies Business/Operations 11:30 a.m.-1 p.m. Wednesday, January 25, 2012 Time 7:30 a.m.-5 p.m. Event Registration 2 p.m.-4 p.m. 8:30 a.m.-11 a.m. Welcome & Introductions: Sarah Spayd, President, ASEV State of the Industry General Session 2 p.m.-4 p.m. Hosted Buffet Luncheon Muscat and Sweet Reds: Taste What People Are Talking About Joint Grapegrowing/Winemaking Using Sustainability as a Marketing Tool and How it Helps Your Bottom Line Joint Marketing/Public Relations & Business/Operations Program information current as of Nov. 11, 2011 10:40 a.m.-Noon Sensory Analysis for Cabernet Sauvignon and Pinot Noir Joint Grapegrowing/Winemaking 9 a.m.-4 p.m. 9 a.m.-Noon 9 a.m.-11 a.m. 8 a.m.-4 p.m. Registration Welcome & Introductions: Nick Frey, 2012 Unified Wine & Grape Symposium Development Committee Chair Creating a Successful Branding Tool Box – Brands that Sell General Session Spanish Sessions Track Presented in Spanish 9 a.m.-10:30 a.m. Descriptive Viticulture for Cabernet Sauvignon and Pinot Noir Grapegrowing 9 a.m.-10:30 a.m. Winemaking Practices II: Red Fermentation Winemaking Exhibits Open Exhibits Open Leveraging the Supply Side of the Global Wine Market Joint Marketing/Public Relations & Business/Operations Productive Ways to Talk About Quality Joint Grapegrowing/Winemaking Leveraging the Demand Side of the Global Market Joint Marketing/Public Relations & Business/Operations Thursday, January 26, 2012 Time Event WWW.VWM-ONLINE.COM JAN - FEB 2012 VINEYARD & WINERY MANAGEMENT 97