50 tobaccoasia
Other movement has come from China's
largest tobacco manufacturer, HongyunHonghe
Tobacco Group, in tobacco-producing Yunnan
Province. It responded to the new challenges by
adopting a makeover plan to turn its competitive
Yunyan cigarette brand into a new style with unique
characteristics. It made them "freshly and sweetly
aromatic", using the original aroma of tobacco as
its principal flavor, mixed with faint scents, sweet
aromas, fruit aromas and flower fragrances.
Septwolves, a brand of China Tobacco Fujian Industrial Corp
"The company has integrated
ecological leaf tobacco,
ecological techniques and
ecological technologies"
The smoke of Yunyan cigarettes, they say, em-
bodies the idea of "refreshing, naturalness, sweet-
ness, smoothness, elegance and lingering aroma".
Together with similar developments by other
Chinese tobacco manufacturers, these new prod-
ucts have presented themselves over recent years
by clearly defining their status, and have intro-
duced an emotional connection with consumers.
