Issue link: http://read.dmtmag.com/i/574879
205-349-2990 | R A N DA L L R E I L LY.CO M/R E C R U I T I N G Slide 12: Content marketing seems difficult to pull off. Slide 13: 91% of you are trying to do it. Slide 14: But only 32% of you feel like you are doing it right. Slide 15: Why do companies feel they struggle? Slide 16: Not enough time? According to research, that is the most common reason cited. Slide 17: Not enough resources? Well over half of B2B companies outsource their content, and that number is growing. Slide 18: Maybe you don't see the value? Statistics show B2B companies with blogs generate 67% more leads. Slide 19: Why are companies struggling to execute with content? Is it really that hard? Slide 20: Not at all. Businesses mess up because they don't understand content marketing. Slide 21: They make their content about themselves. Let's look at another quote from Joe Pulizzi: (read quote from presentation) Slide 22: Maybe we should review our content marketing definition. (read definition from presentation) Slide 23: Essentially there are 3 elements to content marketing, or rather, as we say, 3 pillars to content marketing. (read through the 3 pillars on presentation) If your content is not valuable, relevant, or up-to-date, it won't revolutionize your advertising. Slide 24: Maybe it will help to think of it like a conversation. Or as a way to better introduce yourself. Your brand says hello and offers something that is valuable. Slide 25: A driver is interested in what you are offering and wants to know how to get it. Slide 26: All you are asking is that he/she introduces themselves or engage with your brand a little. Slide 27: As a result, you start to build a relationship, or rather capture a new lead.