Issue link: http://read.dmtmag.com/i/574879
205-349-2990 | R A N DA L L R E I L LY.CO M/R E C R U I T I N G Slide 28: What does this conversation or brand introduction look like? It is essentially the difference in these two ads. One starts a conversation and provides value. The other one just brags. (This is another good point at which to review and ask questions.) Slide 29: What is the first step to producing content that changes how your drivers think about your brand and interact with you? How do you ensure your content is valuable, relevant, and up-to-date? Slide 30: It all starts with a good plan, and we have made it simple for you. Slide 31: Introducing the Randall-Reilly content marketing planner. It begins by asking a question. The answer to that question leads to a fully formed campaign that will produce better results, more leads, and ultimately hires. Slide 32: Let's say you can help drivers maintain a healthy lifestyle while on the road. That is a pain point of your audience that you can help with. Slide 33: This gives you the theme of your content. Guide to eating healthy and exercising on the road. Slide 34: Now you ask yourself "What is the most effective way to communicate this information?" For this topic, how about an eBook and infographic? Slide 35: Now that you know the format, you will know the best ways to distribute the content. For eBooks and infographics, we would suggest Display Network, Facebook, and Native Advertising. Slide 36: We are almost there. We know our content, the format, and how it will be distributed. Now we just need the metrics that define our success. With an ebook and infographic, we would want to look at shares and downloads. . .voila! You just planned a comprehensive campaign empowered with content marketing. Slide 37: Content marketing is simply a better way to introduce yourself to drivers. Would you like to go through the planner together and answer the questions for yourself?