STiR Tea & Coffee Industry International

Volume 4, Number 5

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10 STiR tea & coffee industry international / Issue 5, 2015 (October/November) In Pod We Trust 2.0 Ross Colbert, managing director and global strategist for beverages at Rabobank International, presented a detailed report explaining trends in the coffee capsule seg- ment at the National Coffee Association hosted webinar Sept. 24. While sales of brewers slowed in the past year, household penetration in the US has increased to one-third. His presentation is available free on the NCA website. In Pod We Trust 2.0 identified single-serve as the fastest growing coffee segment globally where it is closing the gap with roast and ground coffee around the world. "Pods are not limited to developed markets," he told participants. The segment accounts for roughly 39% of total US value. Mintel International released a report estimating single-cup comprises 33.4% of volume in 2015 with 19.6% sales gain to earn $4.3 billion in the US. Coffee volume is actually decreas- ing as single-cup users consume significantly less coffee. Mintel estimates 81% growth from 2015-20 with sales of $7.75 billion in 2020. Cold Brew Retail sales of cold brew coffee in the US grew an estimated 115% from 2014/15. Sales are estimated at $7.9 million by Mintel International. About one quarter (24%) of coffee drinkers drink retail-purchased cold brew with male Millennials (age 21-38) showing the greatest interest. Despite its surge in popularity 58% of those surveyed who did not drink cold brew said they are not interested in trying it. The segment makes up 0.4% of ready-to-drink sales, according to Mintel. International Coffee Day Celebrated as a synchronized activity for the first time in 2015 International Coffee Day was heralded as a success. The International Coffee Organization coordinated 65 events hosted by dozens of coffee associations in 35 countries. The celebration included a charity drive coordinated with Oxfam. Coffee4Change raised funds for coffee farmers in Haiti, Honduras, Timor- Leste, and Papua New Guinea. A New York Coffee Festival marked the date and Colombia's FNC produced a video in which growers were asked how they envision their product is consumed around the world. View it at www.facebook.com/cafede- colombiaWW/ Learn more: internationalcoffeeday.org NEWS John Fuller Named CBTL C.E.O. John Fuller was named president and c.e.o. of The Coffee Bean & Tea Leaf in September. Fuller, who was president and c.e.o. of The Johnny Rockets Group, will operate the oldest and largest privately held coffee and tea retailer in the US. "Being appointed to lead The Coffee Bean & Tea Leaf into a new era of growth and innovation is some- thing I take great pride in," said Fuller. "I'll be working closely with the management team to increase our existing sales and stores base, support our franchisees, deliver outstanding product quality and most importantly, provide our customers with an overall great experience, keeping the company's rich heritage alive and thriving." The company, which operates more than 1,000 stores in 30 countries, recently announced plans to add 700 new stores in China. In May CBTL opened its first outlets in Japan. Learn more: www.coffeebean.com Dunkin' Donuts Closing 100 Kiosks U.S. Speedway announced it would close 100 franchised Dunkin' Donuts kiosks located in its convenience outlets. The closures, combined with poor earnings, disappointed investors who have seen shares drop 20% in value this year. Visits to stores are down and same-store growth is expected at 1.1% The chain emphasized that it would still build 410 to 440 new locations during the fiscal year. There are 8,200 Dunkin' locations in the US. John Fuller

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