www.SportsTurfOnline.com
2016 MEDIA PLANNING GUIDE 3
MARKETING
SOLUTIONS
PRINT DIGITAL ONLINE ENEWS
CUSTOM
CONTENT
GREEN
MEDIA
CONTACT STMA AUDIENCE
In what season do you
purchase equipment?
61%
Spring
50%
Summer
36%
Fall
27%
Winter
Readers buy the products and equipment you manufacture/supply/distribute
According to a recent survey, in the next year they plan to purchase:
Turf Equipment
39% Riding mowers
33% Utility vehicles
33% Infield groomers
30% Blowers
24% Tractors
21% Topdressers
21% Seeders
18% Walk-behind mowers
18% Synthetic turf-specific machines
15% Dethatchers/verticutters
3% Vacuums
Equipment/Products
83% Fertilizer
70% Herbicides/pesticides
63% Field paint
45% Soil amendments
40% Drag mats
38% Line markers/stripers
13% Turf covers/blankets
13% Field stencils
Building and Renovating Projects
68% Renovate existing field
35% Install new natural turf
24% Install new irrigation system
24% Install new drainage system
1 4% Install new synthetic turf
12% Build new field
replied
"yes"
72%
Do you recommend, specify or
approve the purchase of turf
maintenance and equipment?
