Outdoor Power Equipment

December 2015

Proudly serving the industry for which it was named for more than 50 years, Outdoor Power Equipment provides dealers who sell and service outdoor power equipment with valuable information to succeed in a competitive market.

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CONTENTS: OUTDOOR POWER EQUIPMENT (ISSN 0192-7558) (USPS 0006-257) (Reg. U.S. Pat. & T.M. Off.) is published monthly by EPG Media & Specialty Information at 75 Pike Street, Port Jervis, NY 12271. POSTMASTER: Please send change of address to Outdoor Power Equipment, PO Box 2123, Skokie, IL 60076-7823. For subscription information and requests, call Subscription Services at (847) 763-9565. Subscription rates: 1 year, $25 US & Poss.; 2 years, $40 US & Poss.; 1 year, $38 Canada/Foreign, 2 years, $76 Canada/Foreign. All subscriptions are payable in advance in US funds. Send payments to Outdoor Power Equipment, PO Box 2123, Skokie, IL 60076-7823. Single copies or back issues, $8 each US; $12 Canada/ Foreign. Periodicals postage paid at Port Jervis, NY and additional mailing offices. Cana- dian GST Reg is tra tion Num ber: R125906743. © COPY RIGHT 2015, OUTDOOR POWER EQUIP MENT. Ma t erial may not be re pro duced or photocopied in any form without the written permission of the publisher. 4 DECEMBER 2015 OUTDOOR POWER EQUIPMENT www.outdoorpowerequipment.com DECEMBER 2015 | Volume 58 | Number 12 10 GIE+EXPO 2015 Show Recap OPE Editor Steve Noe provides in-depth coverage of the record-setting 2015 Green Industry & Equipment Expo (GIE+EXPO), which was held Oct. 21-23 at Louisville's Kentucky Exposition Center 28 With New Year quickly approaching, time to take "re" out of "resolutions" Studies show that people and businesses break their New Year's resolutions fairly quickly, but Jeff Sheets, founder and owner of OPE Consulting Services, offers you five solutions to help you succeed in 2016. 30 2016 Digital Marketing Trend Watch Colleen Malloy, ARI's director of marketing, digs into the digital marketing trends on the horizon for 2016. 6 Upfront 7 Anonymous Distributor 8 Industry News 35 Marketplace 37 Key Distributors 38 Advertisers' Index 28 Main cover photo provided by The Toro Company. Inset cover photo of GIE+EXPO 2015 courtesy of Steve Noe. 10 FEATURES DEPARTMENTS 32 Equipment Focus: Commercial Riding Mowers PRODUCTS 30

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