CONTENTS:
OUTDOOR POWER EQUIPMENT (ISSN 0192-7558) (USPS 0006-257) (Reg. U.S. Pat. & T.M. Off.)
is published monthly by EPG Media & Specialty Information at 75 Pike Street, Port Jervis,
NY 12271. POSTMASTER: Please send change of address to Outdoor Power Equipment,
PO Box 2123, Skokie, IL 60076-7823. For subscription information and requests, call
Subscription Services at (847) 763-9565. Subscription rates: 1 year, $25 US & Poss.; 2 years,
$40 US & Poss.; 1 year, $38 Canada/Foreign, 2 years, $76 Canada/Foreign. All subscriptions
are payable in advance in US funds. Send payments to Outdoor Power Equipment, PO
Box 2123, Skokie, IL 60076-7823. Single copies or back issues, $8 each US; $12 Canada/
Foreign. Periodicals postage paid at Port Jervis, NY and additional mailing offices. Cana-
dian GST Reg is tra tion Num ber: R125906743. © COPY RIGHT 2015, OUTDOOR POWER
EQUIP MENT. Ma t erial may not be re pro duced or photocopied in any form without the
written permission of the publisher.
4 DECEMBER 2015 OUTDOOR POWER EQUIPMENT www.outdoorpowerequipment.com
DECEMBER 2015 | Volume 58 | Number 12
10 GIE+EXPO 2015 Show Recap
OPE Editor Steve Noe provides in-depth coverage of the
record-setting 2015 Green Industry & Equipment Expo
(GIE+EXPO), which was held Oct. 21-23 at Louisville's Kentucky
Exposition Center
28 With New Year quickly approaching,
time to take "re" out of "resolutions"
Studies show that people and businesses break their New Year's
resolutions fairly quickly, but Jeff Sheets, founder and owner of
OPE Consulting Services, offers you five solutions to help
you succeed in 2016.
30 2016 Digital Marketing Trend Watch
Colleen Malloy, ARI's director of marketing, digs into the digital
marketing trends on the horizon for 2016.
6 Upfront
7 Anonymous Distributor
8 Industry News
35 Marketplace
37 Key Distributors
38 Advertisers' Index
28
Main cover photo provided by The Toro Company. Inset cover photo of GIE+EXPO 2015 courtesy of Steve Noe.
10
FEATURES
DEPARTMENTS
32 Equipment Focus:
Commercial
Riding Mowers
PRODUCTS
30