Equipment World Digital Magazine
Issue link: http://read.dmtmag.com/i/605412
pro pickup | by Wayne Grayson | WayneGrayson@randallreilly.com EquipmentWorld.com | December 2015 85 B randMotion, which makes an array of auto- motive safety and con- venience tech, showed off its 360° Vision Sys- tem for pickups, vans and Jeeps at the SEMA Show, a trade show held in early November that showcases automotive specialty products. Though Ford is now offering this feature, also known as "Bird's Eye View," as a factory option on its newest F-Series trucks, BrandMo- tion's 360° System has the advan- tage of allowing Ford owners to implement the technology à la carte on the pickup and trim of their choice rather than spending a lot of extra money on the F-Series pack- age in which Ford may bundle the feature. Scot Clemons, marketing director for BrandMotion, says the system, which runs at around $1,000, can save customers upwards of a few thousand dollars or more. The sys- tem is particularly attractive to fleet customers who want to order a very stripped-down pickup and add only the technology they know they'll need. In addition to Ford vans and F- Series trucks, BrandMotion offers 360 Systems for Chevy, GMC and Ram trucks. But BrandMotion's 360° System isn't just smart from an economic standpoint. The system doesn't just use its four cameras to stitch to- gether the overhead view. It allows drivers to isolate its views from the side, rear and front cameras as well. You can even view multiple views at the same time on the center console display. (By the way, BrandMotion both provides displays or can install the system into the factory console on your truck.) BrandMotion puts an emphasis on having these cameras blend into the truck body as well. Clemons says the company places its side cam- eras beneath the truck's side mir- rors, with the front camera attach- BrandMotion's 360° Vision system brings à la carte overhead views to most pickups Four cameras on the truck provide multiple viewing possibilities inside.