Issue link: http://read.dmtmag.com/i/635964
The most expertise in one place to help you stay ahead. In addition to online learning, you can access the latest news and trends to keep your store ahead of the curve. It's all in one easy location with MLI. • Tap into newsfeeds and keep up with industry trends. • Download valuable resources and selling tools from the library. • Stay updated and connect directly with Michelin experts and our industry partners. 3. GET CERTIFIED The Michelin Certified Tire Specialist achievement communicates knowledgeable support and superior service that customers value. 2. EARN BADGES Track your team's progress and reward them for completing training milestones. Training that helps you differentiate your store. Every day store owners are finding that when sales associates are knowledgeable, they connect better with their customers, leading to greater satisfaction and a better bottom line. Michelin understands that training is the key. That's why we refreshed our training site to give you and your sales team easy access to current product details, industry knowledge, technology and sales know-how. Best of all, when your team earns the Michelin Certified Tire Specialist (MCTS) accreditation – the Michelin mark of excellence – your store will be recognized as the place for tire expertise. 5 Michelin Learning Institute