randallreilly.com
TRADE SHOW MARKETING
Trade shows and events allow you to
produce new business by connecting to
your customer base through face-to-face
interactions.
The question is are you taking full advantage of all the trade show
opportunities available to you?
ATTENDEES
ATTENDEES
IDEAL PROSPECTS
EDA, TAGGED
AUDIENCES,
AUDIENCE DATABASE
WEBSITE/
LANDING PAGE
DISPLAY
NETWORK &
FACEBOOK
DESKTOP &
MOBILE
AD VIEWS
TARGET AREA
ATTENDEES
FACEBOOK, EMAILS,
SEARCH ENGINES,
DISPLAY NETWORKS,
YOUTUBE
Pre-Show Marketing During the Show Marketing Post-Show Marketing
Find your ideal prospect
through data.
Target hotels in the area
during the show with
geo-fencing.
Nurture your list of
attendees after the show.
Send newsletters, retarget,
and keep track of the after
show purchasing habits of
your attendee list.
Connect your ideal prospect
to your brand through
performance marketing.
Anyone accessing display networks
(CNN, Fox News, etc.) or Facebook,
in that target area, on desktop and
mobile will see your ads.
ATTENDEES
CUSTOM NEWSLETTER
REMARKETING EQUIPMENT
WATCH
