randallreilly.com
TRADE SHOW MARKETING
Where do you start?
Your first step is to find out who will be
attending the show.
• Accessing an attendee list is the best way
to get a starting audience.
How do you identify who exactly to target?
Using your criteria for the type of people you
are looking to target, a custom audience can
be built for you by separating out potential
prospects from the attendee list.
These are a few of the resources we use to identify and
build a custom audience:
• EDA Insights
• Randall-Reilly Tagged Audiences
(Audiences of our brands, Equipment World,
Total Landscape Care, Better Roads, etc.)
• Randall-Reilly Audience Database
It is important to create awareness around your presence at a show prior to that show. This encourages
attendees to look for you and tells them exactly where to find you. It also builds anticipation, guiding
attendees to look forward to seeing you at the show.
Pre-Show
This audience will be
combined with other
identified prospects not
on the attendee list.
ATTENDEES
IDEAL PROSPECTS
EDA, TAGGED AUDIENCES,
AUDIENCE DATABASE
ATTENDEES
EDA's database of equipment buyers reveals of 1,557,149
buyers purchasing over 5,886,760 loaders, excavators,
graders and more, you'll have true insight.
