11 CO M M E R C I A L C A R R I E R J O U R N A L 2015 CO N N E C T I V I T Y S T U DY | A P R I L 2015
On a scale of 0 to 10 (with 10 being extremely important and 0 not
important at all), how important is the Internet as a resource for the
following for you?
2 4 6 8 10
0 1 2 3 4 5 6 7 8 9 10
Researching products
and services
0% 0.5% 1.1% 1.9% 1.9% 5.6% 5.6% 9.4% 19.5% 13.9% 40.6%
Purchasing products
and services
0.4% 2.4% 3% 4.9% 6% 12% 8.6% 12.4% 18.8% 12% 19.5%
Industry news/information 0.4% 0.8% 0.4% 1.1% 1.5% 4.9% 8.6% 11.7% 22.9% 19.9% 27.8%
General news 2.3% 1.1% 2.3% 3% 3.4% 12% 6.8% 12% 19.9% 18.4% 18.8%
Services to help me
manage my business
3% 3.4% 3.4% 5.3% 5.3% 14.3% 11.2% 14.3% 15% 8.6% 16.2%
Entertainment 9.4% 10.5% 12.8% 9% 9.8% 16.9% 6% 9.4% 6% 3.4% 6.8%
Connecting with family 9.5% 10.5% 10.5% 5.6% 9% 16.5% 6.4% 11.3% 6.4% 6.8% 7.5%
Job service 15% 11.3% 5.3% 6% 6.4% 14.3% 4.5% 8.6% 9.8% 6.8% 12%
Other 32.4% 6.7% 4.9% 1.8% 7.3% 18.3% 8.5% 4.9% 4.9% 2.4% 7.9%
Researching products
and services
Purchasing products
and services
Services to help me
manage my business
Job service
Other
Industry news/information
General news
Connecting with family
Entertainment
3.7
4.4
4.7
4.8
6.5
7
7.3
8.1
8.3
