Cheers July/August 2012

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

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Cheeseburger in Paradise serves drinks such as the Twisted Turtle, Tsunami and Pirate's Punch (left to right). High-quality mixers amp up the avor. By Thomas Henry Strenk 24 | JULY/AUGUST 2012 Mixes Mastering F quality sodas like Fever Tree can also add to the complexity of cocktails. Th is ground-to-glass movement is fueled by the same impulses that have carried the farm-to-table trend on the food side of the menu. Many of the top brands of mixers, purees and sodas are following the trend and providing operators with a host of all-season advantages. resh is the mantra of modern cocktail culture on-premise. Freshly squeezed juices; seasonal fruit purees; mixers; and house-made sours, syrups and infusions rule the bar. High-

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