Issue link: http://read.dmtmag.com/i/755715
Seminars… Taking on a greater presence in the 2017 Show will be a series of educational seminarsandpresentationsthatwilldeliverkeyinformationfromexpertsfromtheman- ufacturedhousingindustryaswellasanumberofhousingexpertsfromoutsidethein- dustry that can add new perspectives and approaches to the competitive housing marketplace. "These seminars and presentations dramatically bring a new element into the knowledge chain being offered to Show attendees," states Ken Rishel, chairman of RishelConsultingGroupandchairmanofthecommitteeorganizingtheseriesofsem- inars."Wehaveanimpressivelistofexpertsfromthehousingmarketplacethatwilladd a dramatic expansion of the information and knowledge being offered to attendees. This expansion will serve everyone attending the Show very well, along with offering real value in terms of money saved by attendees." Wednesday, January 18 8 AM How to Buy New Homes at the Louisville Show Andrew Winterkorn, Latham Buying Group Dee Pizer MHM, Zeman Homes Tammy Fonk, HomeFirst Certified Communities Paul Cappucilli, National Buyer's Group GeorgeAllen, moderator Experiencedbuyersinthemanufacturedhousingindustrywillguidecommunityownersand retailersthroughthenegotiationprocessandadvantagesofbuyer'sgroups.Learnhowto save money while maximizing buyer power. 9 AM Understanding the New Housing Economics and Manufactured Housing's Strategic Niche David L. Funk, Roosevelt University Key housing economic indicators and trends will be discussed, along with accessing de- mand and reaching underserved niches for manufactured housing. Thursday, January 19 8 AM How to Sell Manufactured Homes Ken Corbin Learn how to build more traffic, sell more homes and generate referrals, as well as ener- gizing your sales approach and changing dynamic thinking that leads to great results. 9 AM Methods of Financing Your Customers Ken Rishel, Rishel Consulting Group Customer financing is a key ingredient in success today. Learn the pros and cons of vari- ousfinancingmethodsandhowtomaximizetheconversionofcustomerswillingtobuyinto actual paying customers. 10 AM Internet Marketing Trends and Tactics Darren Krolewski, MHVillage Dynamic shifts in consumer preferences mean that Internet marketing tactics can earn more business and keep you ahead of the competition. Friday, January 20 8 AM How Technology Is Changing the Way We Sell Chad Carr, Rain Maker Software Explore technological advances that are changing how we market and sell homes and how future changes will impact how deal- ers and their sales team work. 9 AM What in the World Is Going On With HUD's Installa- tion Program? Frank S. Bowman, and Other Industry Leaders WhoAre Dealing with This Issue HUD has taken steps to operate its own qualifying installation pro- gram and these decisions are impacting their plans for filing vacant lotsincommunities.Learnhowstatesareapproachingthisissuewith informed decisions and strategic decisions. Draft A Plan To Overwhelm Your Competition!