Issue link: http://read.dmtmag.com/i/755715
DECEMBER 2016 8 THE JOURNAL proaches to the competitive housing marketplace. "These seminars and presentations dramatically bring a new element into the knowledge chain being offered to Show attendees," states Ken Rishel, chairman of Rishel Consulting Group and chairman of the committee organizing the series of seminars. "We have an impressive list of experts from the hous- ing marketplace that will add a dramatic expan- sion of the information and knowledge being offered to attendees. This expansion will serve everyone attending the Show very well, along with offering real value in terms of money saved by attendees." Along with the great line-up of home displays, not to mention the vast number of service and supplier exhibits, the 2017 Louisville Show's new seminars and presentations represent an excellent overview of key topics relating to the marketing of today's manufactured homes. THIS EXPANDED LIST OF SEMINARS INCLUDE: Wednesday, January 18 8 AM - How to Buy New Homes at the Louisville Show Andrew Winterkorn, Latham Buying Group Dee Pizer MHM, Zeman Homes Tammy Fonk, HomeFirst Certified Communities Paul Cappucilli, National Buyer's Group George Allen, moderator Experienced buyers in the manufactured housing industry will guide community owners and retail- ers through the negotiation process and advan- tages of buyer's groups. Learn how to save money while maximizing buyer power. 9 AM Understanding the New Housing Econom- ics and Manufactured Housing' Strategic Niche David L. Funk, Roosevelt University Key housing economic indicators and trends will be discussed, along with accessing demand and reaching underserved niches for manufactured housing. Thursday, January 19 8 AM How to Sell Manufactured Homes Ken Corbin Learn how to build more traffic, sell more homes and generate referrals, as well as energizing your sales approach and changing dynamic thinking that leads to great results. 9 AM Methods of Financing Your Customers Ken Rishel, Rishel Consulting Group Customer financing is a key ingredient in success today. Learn the pros and cons of various financ- ing methods and how to maximize the conversion of customers willing to buy into actual paying cus- tomers. 10 AM Internet Marketing Trends and Tactics Darren Krolewski, MHVillage Dynamic shifts in consumer preferences mean that Internet marketing tactics can earn more business and keep you ahead of the competition. Friday, January 20 8 AM How Technology Is Changing the Way We Sell Chad Carr, Rain Maker Software Explore technological advances that are changing how we market and sell homes and how future changes will impact how dealers and their sales team work. 9 AM What in the World Is Going On With HUD's Installation Program? Frank S. Bowman, and Other Industry Leaders Who Are Dealing with This Issue HUD has taken steps to operate its own qualify- ing installation program and these decisions are impacting their plans for filing vacant lots in com- munities. Learn how states are approaching this issue with informed decisions and strategic deci- sions. Timing is critically important as January is a prime time for The Louisville Show, since builder/developers, retailers, community own- ers/operators and installers want to place orders and have inventory delivered in time for the early selling season. This schedule allows everyone the time to investigate and compare competing man- ufacturers and supplier exhibitors. Community Series Homes Picking up on the success of last \ 6 \ 19