21 Overdrive 2016 Connectivity Study | July 2016
What type of trucking-related videos do you like? (Check all that apply)
Entertainers and other celebrities
Interviews with drivers
Interviews with trucking experts
I don't watch at trucking-related videos
Drive tests and other equipment info
Business how-to
Custom trucks
Technical how-to
5%
13.8%
19.4%
26.7%
31.3%
32.2%
38.4%
53.7%
How frequently do you take an action
(visit a website, share a video, search,
etc.) after watching a video?
Frequently 2.6%
Often 11%
Occasionally 49.5%
Rarely 24.3%
Never 12.6%
24.3%
12.6%
12.6%
11%
2.6%
Only those respondents who said like some sort of
trucking-related videos received this question.
