Good Fruit Grower

September 2012

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If and when Arctic apples come to market, they will not carry a label stating they are genetically engineered—no such products do—but they will likely carry a brand name. And Carter believes that by the time the products make it to retail, consumers will know that Arctic apples were developed using biotechnology. Currently, Arctic apples grow only in field trials, which have been going on for more than ten years. "It's hard to show off trees or fruit until they are deregulated," Carter said. There are growers who have made some plantings. Once deregulation occurs, Carter said, commercial partners will test them further—perhaps 10 to 15 growers in the United States and 5 to 10 in Canada. "At this time, the company does not plan to license the apples to one large entity or make it into a club variety," he said. The company is looking for potential commercial partners—nurseries, growers, packers and shippers, retail and foodservice partners, fresh-cut and other processors. • The Arctic Granny and Arctic Golden keep their white flesh after slicing. www.goodfruit.com GOOD FRUIT GROWER SEPTEMBER 2012 17 photo Courtesy of Neal Carter

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