business bests
Minimal Costs, Dramatic Benefits
BY JENNY AGEE-ALDRIDGE
Adding this service to your business is simple and profi table.
I
f you provide lawn maintenance to clients, con- sider adding aeration to your services. It requires minimal investment for supplies and training and vastly improves the appearance of the lawns you maintain – making you and the turf look good. "It's the single most valuable thing you can do for a lawn beyond mowing, watering and fertilizing,"
says Ross Hawley, marketing manager for Toro.
Why aerate? Aerating can signfi cantly improve turf, says Pierre Pereira, vice president of sales and marketing for Billy Goat. "The benefi ts are well known to golf courses, which commonly aerate their fairways and
August 2012 / TOTAL LANDSCAPE CARE 31
