Issue link: http://read.dmtmag.com/i/89494
MANAGEMENT UNCORKING PR Napa Valley. Included on the page was a photo of the chef and a note saying to come to the restaurant and have a glass of the wine. "While I understand how excit- ing it is to land that big account, this winery gave priority to one particu- lar restaurant, an unfair advantage, not to mention a free advertise- ment. Just because it was listed on Facebook and not the winery's own website or print advertisement does not change the nature of the communication." Does this all make you stop and think … and review what is on your website? How many of these basic kinds of promotions happen every day in our industry? Far too many. And Janssens put this list together CALIFORNIA SWEEPS Californians have been denied the oppor tuni ty afforded consumers in the other 49 states to enter a sweepstakes or contest con- ducted by a manufacturer or supplier of alcoholic bever- ages. However, in August 2012, the California Senate passed SB 778, which allows producers and suppliers of wine, beer and spirits to conduct a consumer sweep- stakes or contest in Califor- nia. The bill, signed by Gov. Jerry Brown, takes effect on Jan. 1, 2013. According to the Wine Institute, SB 778 allows a Californian 21 years or older to submit, for example, a sweepstakes entry with a chance to win a trip to California wine country or to enter a contest for the best recipe or photograph. The legislation also allows licensed beverage suppli- ers to sponsor sweepstakes with non-profits, third-party providers, for-profit busi- nesses and licensed retailers consistent with the limita- tions in the measure. WWW.VWM-ONLINE.COM Rabobank, Vintage 1898 Agricultural lending for five generations Rabobank was founded in 1898 by farmers who pooled their savings to provide loans to their neighbors and communities. More than 110 years later, we've grown into a leader in agricultural and community banking by standing by our customers, rain or shine. Our California wine industry team provides the financial rootstock that helps growers, suppliers and vintners produce the wine that state is famous for. And we can help you too. (707) 545-6887 (805) 238-2063 Let's grow together. Charles Day Chris Yerich Rabobank, N.A. • Member FDIC • www.rabobankamerica.com NOV - DEC 2012 VINEYARD & WINERY MANAGEMENT 19 after a fairly quick review of some winery websites. How many more issues would she have found if she had really dug into the matter? Or if she looked at your website? And now, this article would not be complete without a legal disclaimer! Here's the one from Janssens: This article is for infor- mational purposes only and is not intended as legal advice. In case you are interested in that, you can contact her at gbjanssens@gmail. com. Comments? Please e-mail us at feedback@vwm-online.com.