CONTENTS FEATURES 36 The Dallas Drinks Scene
cocktail culture By Jerry Bokamper
40 Selling Craft on Draft
How to market craft beer on tap By Lucy Saunders
44 Cheers Beer Tasting: Through a Glass, Darkly
16 40
6 First Sip 8 Drink Culture 16 Drinks
18 Scene: Washington DC A special focus on food and drinks in the capital city By Margaret Shakespeare
21 Beer Growth Brand Winners Cheers presented several award winners with their plaques at a recent show
46 Back 2 Basics
Recommending Beer With Food Strategies to improve the tasting experience for diners choosing beer By Sandy Block
Cheers (ISSN 1051-564X—USP Number 007-239) is published nine times per year (January/February, March, April, May, June, July/August, September, October, November/December) by The Beverage Information Group, a division of M2MEDIA360, 17 High Street, Norwalk, CT 06851. Periodical Rate Postage paid at Norwalk, CT and additional mailing offices.
POSTMASTER: Send address changes to Cheers, P.O. Box 2123, Skokie, IL 60076-7823 SUBSCRIPTIONS: One-year subscription rates: USA $35.00; Canada $50.00; air mail to other countries $75.00. All subscriptions payable in U.S. dollars. Payment must accompany order. To subscribe write: Cheers, P.O. Box 2123, Skokie, IL 60076-7823, or call the Cheers customer service line at 847-763-9565, Fax 847-763-9569,
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Copyright 2012 by The Beverage Information Group, a division of M2MEDIA360, 17 High Street, Norwalk, CT 06851. Reproduction without the express written consent of the publisher is prohibited. The Beverage Information Group, a division of M2MEDIA360, publishes Cheers, Beverage Dynamics, StateWays, Wine & Spirits Industry Marketing, Handbook Advance, Liquor Handbook, Wine Handbook, Beer Handbook and Fact Book.
4 | NOVEMBER/DECEMBER 2012 www.cheersonline.com
Lucy Saunders samples chocolate beers for dark winter nights
The Cheers Beverage Conference makes its debut in Dallas Feb. 12-13; here's a look at the city's vibrant
