Total Landscape Care Digital Magazine
Issue link: http://read.dmtmag.com/i/96863
Driving our digital efforts, full speed ahead! Billy R. Sims, Editor billysims@randallreilly.com Our new online managing editor Patty Vaughan hits the keyboard running he first day on the job, Patty Vaughan compiled, composed and mailed our new Daily Digest e-newsletter. She brings a level of excitement and energy to our digital efforts that you're sure to take note of and appreciate, as we do already. If you haven't signed up for the newsletter, it's easy. Go to totallandscapecare/subscriptions, and all you need do is provide your email address. You can also subscribe here for the monthly digital version of the magazine, or the print version, if a few miles away from the university.) For such a short career, she has much to show for her professional experience: reporting, coordinating a magazine, editing and proofing numerous stories. And, of course, she is a digital whiz. Our CMS (content management system) is known as an ornery and recalcitrant beast, but she soon had it purring beneath her fingertips. She's also taken hold of our social media efforts such as Facebook (facebook.com/totallandscapecare) and Twitter (twitter.com/TLCmagazine), and is Our content management system is known as a recalcitrant you're so inclined. Patty comes to us after serving the past year as a reporter for a local paper in southern Alabama, but her heart and alma mater are here in Tuscaloosa. She's a recent grad of the University of Alabama's College of Communications, and a fervent n Patty Vaugha Alabama football fan. (She has plenty of company on that front since our offices are only setting up a LinkedIn group for our readers. "This is a wonderful opportunity that I intend to take full advantage of to not only bring new ideas to the table for Total Landscape Care," she says, "but to also take away a wealth of knowledge." You'll also see Patty's byline in the magazine, but one of her most ambitious projects will be working with our talented interactive group to establish a gallery of hundreds of project photos divided by useful and searchable categories, such as fire pits and water features. We'll let you know when it's up and running and ready for you to dive in. In the meantime, we'll be producing the best possible issues of TLC for your inspiration and enjoyment, as well. December 2012 / TOTAL LANDSCAPE CARE 9