Outdoor Power Equipment

January 2013

Proudly serving the industry for which it was named for more than 50 years, Outdoor Power Equipment provides dealers who sell and service outdoor power equipment with valuable information to succeed in a competitive market.

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Contents: JANUARY 2013 | Volume 56 | Number 1 Cover photo provided by the Equipment & Engine Training Council, Inc. departments 6 Upfront 8 Anonymous Distributor 10 Industry News 30 Marketplace 31 Key Distributors 34 Advertisers' Index products 28 Equipment Focus: Mower Parts, Attachments & Accessories 24 16 features 12 Most Influential People in the Green Industry Green Media, a division of M2MEDIA360 — publisher of Outdoor Power Equipment, Landscape and Irrigation, Arbor Age and SportsTurf magazines — reveals its six 2012 selections for the "Most Influential People in the Green Industry." 16 Industry Forecasts: What can expect to be seen in 2013? In the first of a two-part series, Outdoor Power Equipment shares the unique insights of some of the OPE industry's most well-respected leaders about the state of the industry. 26 Understanding consumer online shopping behavior Brad Smith, ARI's director of product management and general manager of aftermarket, explores the online shopping behavior of consumers and shares actionable tips you can start using immediately to sell more stuff. 4 OUTDOOR POWER EQUIPMENT OUTDOOR POWER EQUIPMENT (ISSN 0192-7558) (USPS 0006-257) (Reg. U.S. Pat. & T.M. Off.) is published monthly by M2MEDIA360, a Bev-Al Communications, Inc. company, at 1030 W. Higgins Road, Suite 230, Park Ridge, IL 60068. POSTMASTER: Please send change of address to Outdoor Power Equipment, PO Box 4290, Port Jervis, NY 12771. For subscription information and requests, call Subscription Services at (845) 8562229. Subscription rates: 1 year, $25 US & Poss.; 2 years, $40 US & Poss.; 1 year, $38 Canada/Foreign, 2 years, $76 Canada/Foreign. All subscriptions are payable in advance in US funds. Send payments to Outdoor Power Equipment, PO Box 4290, Port Jervis, NY 12771. Single copies or back issues, $8 each US; $12 Canada/ Foreign. Sourcebook $15. Periodicals postage paid at Park Ridge, IL, and additional mailing offices. Cana ian d GST Regs ra ion Num er: R125906743. © COPY IGHT it t b R 2013, OUTDOOR POWER EQUIP ENT. Ma rial may not M te be re ro uced or photocopied in any form without the p d written permission of the publisher. www.outdoorpowerequipment.com

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